Fanatics

When I began this project, I was instantly overwhelmed with the content Fanatics shows on their home screen. With twelve navigation buttons and repeated lists of the same sports teams, Fanatics’ website is hard to digest for first-time and current users. To fully understand Fanatics’ site, I created their current site map of the navigation and began to condense content, allowing users to view teams on a separate page. By condensing the lists of teams, I was able to make a new site map with only four buttons, making content easily scannable. For my design, I decided to use an illustrative approach to bring out their logo colors without overwhelming users’ eyes.